People can change. So can your organizational culture.
The workload is relentless, the expectations are sky-high and the isolation is real. This book gives leaders a clear way to think under that pressure, and to build a team that carries the load with them.
Written for leaders who are tired of firefighting.
- You feel overwhelmed by responsibilities and challenges that demand constant attention.
- You struggle to build a team that is engaged, accountable and invested in the outcome.
- Decision fatigue has set in and you want a clear roadmap through complex dilemmas.
- You are stuck firefighting and want to lead strategically instead.
- Culture feels like a roadblock rather than the thing driving your success.
- You know something has to change but not where to begin.
The frameworks behind the training, in one paperback.
The Four Quadrants of Leadership
See where you and your team stand on engagement and effectiveness, and how to improve at every level.
Memory X's
Find the subconscious barriers limiting your leadership, and the strategies to get past them.
The Three-Lane Highway
A framework for trust and alignment at every level of the organization.
Switchback Thinking
Move from reactive, stress-fuelled decisions to composed, strategic ones.
Exercises and case studies
Real leaders who put these strategies to work, and what happened next.
Long-term strategy
How to keep momentum and leave a leadership legacy that outlasts you.
Tested in some of the toughest work environments there are.
From boardrooms to government agencies, from high-growth startups to crews on the fire line, organizations using these methods have cut grievances, raised efficiency and built resilient teams.
Union grievances a year at a client with 100+ company and contract workers, after embedding Switchback culture into the operation.
Four video bonuses you can start tonight.
The 6 Profiles
Identify the behaviours team members default to and bring them back into TEAM.
Switchback Thinking Challenge
Take captive every thought, one short video module a day.
The On-Boarding Movie
“The power of success is in TEAM.”
US Forest Service Human Factor
Stop, think, talk, act: custom training built for the Forest Service.
Who should read The Switched-On CEO?
CEOs and founders
Reclaim control, build a high-performing culture and scale without burnout.
Public sector leaders
Balance bureaucracy with innovation while keeping morale up.
Executives and senior managers
A framework for high-stakes decisions.
Surgeons, first responders, lawyers
Stay focused and resilient under extreme pressure.
Entrepreneurs
Leadership skills that hold up through rapid growth.
Aspiring leaders
Strong foundations early, before burnout sets in.
“The Switched-On CEO contains critically needed information and strategy for the healthcare leaders of today.”
“I love this book! It’s all about systems and understanding people!”
“Our organization benefited immediately. The results are immediate and lasting.”
Everything included with your order.
- Physical copy of The Switched-On CEO
- The 6 Profiles video series
- 14 Day Switchback Thinking Challenge
- The Switchback On-Boarding Movie
- US Forest Service Human Factor Training
